Best Practices for Creating Career Pages

A career page, or a career site, is a section of your website showcasing your employer brand and presenting job openings.


Career pages allow job seekers to explore various options available for a suitable role in an organization. It also explains the nature of work suitable according to the candidate’s experience and qualifications.

A career page is the section of your company’s profile that lists job opportunities at your company, as well as shares employment-related information with people. It is a publicly available webpage for the company that hosts all the vacant positions the company may look to hire for. It also tells candidates about the company’s vision, mission, and culture.

A career page usually provides information on available openings, the company culture, the various teams in the organization, and a day in workplace by using blogs, or videos.


The Benefits of Good Careers Pages

1. Employer Branding

Employer branding describes an employer’s reputation and it is a must for an organization’s strategy because it helps companies to recruit better candidates. It helps to hire new employees, and create a strong company culture. It can even reduce the cost of marketing. A good career page promotes a company to attract the right talent for the role. Employer branding is the capability of the company to prove its worth to its candidates.


2. Effective and Efficient

Career pages reduce the time to hire candidates, since people get to know the company from the site. The time to hire is the amount of time between candidate sourcing and offer letter acceptance. It is cost-effective, since the details of the company are shared on the website, which can reduce the cost to hire employees.


3. Boosts SEO

Career pages improve search engine optimization (SEO) for the company’s website, and increase the visibility when people search for the brand. Social networking, like Twitter and LinkedIn, career pages help to improve the website’s visibility when people search for the company, which makes it possible for the candidates to apply for a role, or position, in the company.


Best Practices for Career Pages

The following are some of the best practices to follow when creating a career page for your company:


Best Practices for Creating Career Pages


1. Mission, Vision, and Values

A mission statement is used by a company to explain a company’s culture, values, and ethics. It is a statement of why an organization exists, the overall goal of the company, what kind of services they provide, its primary customers or market, and its geographical region of operation.

The mission statement communicates the purpose of an organization. The value statement reflects the company’s core heritage principles and values of the company. A career page includes the mission and vision of the company by explaining the purpose and reasons to develop the organization.


2. Blogs and Videos

A company’s values and culture can be shared by way of videos, by showing the typical day of the existing employees in the company. A blog is where people can find content regarding the company’s background, nature of work, culture, values, and other company-related queries. Blogs are helpful to increase the visibility of your organization, and boost search engine optimization (SEO) for the company’s website.


3. Culture

A company’s culture is how you do what you do in the workplace. The videos about company culture can show an overview view of how a company works, but a person can only truely experience the culture when they get into the company.

A great company culture inspires workers to achieve their best. A strong organizational culture emerges when the work setting makes sense for the company and its people by aligning purposes, values, behaviors, and working practices while also feeling recognition in the company.


4. About Us

The about us page is often a reflection of the purpose and personality of the business. About us describes the values and principles.

The primary purpose of an about us page is to inform the reader about the company and its operations. It is a page that can inspire people and attract potential candidates. It is important for a career page to include an about us page to reveal the brand story, business values, missions, and experiences.


5. Benefits and Perks

Benefits and perks, including insurance plans, disability insurance, corporate discounts, paid vacations, retirement plans, paid sick leaves, and performance bonuses should be mentioned on the career page.

Benefits are meant to enhance a person’s salary, whereas a perk is more of an added incentive. A good set of employee benefits and perks at work helps workers stay happy, and a happy team tends to be more productive in the company.


6. Employee Testimonials

Reviews about a brand are important for any type of business, since it has an impact on potential consumers. Employee testimonials have an impact on the reviews about the company to the potential candidates.

Eye-catching employee career successes can help people to understand the role, or nature, of work that people are going to work within the organization.


7. Themes and Designs

A theme is a foundation for the complete design of a website. This includes things like typography, color palettes, headers and footers, backgrounds, and page layouts on the webpage of the career pages.

The designs and themes of the career pages play a major role in how candidates perceive the company, and whether or not they go on to apply. It is important to have a well-built design for the company’s website to attract potential candidates.


Frequently Asked Questions (FAQs)

1. Why is the career page important on the website?

A career page describes the company’s mission, vision, and values. It serves as a purpose for knowing the company culture. The career page combines all the information about the advertised vacancies, the application process, and important contacts for networking with your company.


2. How do you make a well-crafted career page?

A career page should tell your company’s background and inspire other people to work toward helping the company achieve its goals and objectives. A well-crafted career page must include details about the company, its mission, vision, blogs, videos, culture, benefits, and perks.


3. How do career pages help with hiring employees?

A career page saves candidates and the human resources team time during the recruiting process, as it can answer all the important questions of potential candidates interested in the job well in advance. A good careers page is the best place for creating and nurturing the employer’s brand.


4. What is the impact of the career page on boosting SEO?

The career page has to include keywords that are related to the job openings to increase visibility when people search for the company. Boosting search engine optimization can help to refine the quality of applications that the company receives for the recruitment process.


Closing Thoughts

A well-crafted career page improves employers’ branding, is effective and efficient by reducing the time to hire employees, and is effective in terms of cost by reducing the cost to hire employees.

A career page should be easy to navigate and must include a defined mission statement, vision, and goal for its employees. It should also have blogs about the company, videos relating to the company’s culture, and the benefits and perks for the employees.

The themes and designs of a career page also play a major role in encouraging candidates to apply for a position in the company. Well-built designs are important for a great career page to attract candidates.

Career pages help to give your personal pitch about the company to the candidates. It’s a place to show job seekers why the company is attractive and to make it easy for them to apply for the role. 


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