How can Recruitment Analytics Improve the Hiring Process

Recruitment analytics is a combination of data and analysis that drives more efficient hiring decisions. Recruitment analytics plays an important role in terms of recruiters and HR managers. In this article, we will explain how recruiting analytics helps to improve the hiring process.


recruitment analytics

1. Identify Quality Candidates

Recruitment analytics helps in finding and targeting quality candidates to hire. This process helps the organisation to be more productive and to have better candidates. You could also save a lot of time to fill open positions by saving time to hire as you do not have to screen hundreds of potential candidates to find the right fit.

2. Hiring Decisions

Recruitment analytics have a direct impact on hiring decisions. Recruitment analytics helps to identify top candidates when you fill open positions. There is no point to keep track of hiring metrics unless they are collecting the right data sources. To improve candidate experience, make sure to send regular candidate surveys.

3. Optimum Onboarding Costs

When the human resource team uses recruitment analytics, it allows them to access the onboarding process. This helps the team to customise onboarding strategies according to the time and cost. The ultimate goal of recruitment analytics software is to improve the overall efficiency of the hiring process to streamline the recruitment funnel.

Organisations can also use employee satisfaction surveys to determine how effective the recruitment and onboarding processes are. It is also essential to measure the number of job offers being accepted, this is because if high levels of candidates are rejecting the offers, then this suggests there is an issue with the candidate’s experience. So, determining what potential issues to solve could raise your acceptance rate, and reduce hiring costs.

4. Encourages Diversity

A diverse workforce is productive and helps the organisation to have a rich company culture. Using different locations to analyse target areas allows the recruiters to find and employ new candidates from different backgrounds. These data help to create diversity metrics to help understand if the DEI initiatives are effective and if the hiring funnel is diverse and inclusive. The more diverse the organisation becomes, the better it builds the employer image in the market.

5. Predicts Hiring Needs

Recruitment forecasting helps to estimate the potential hiring costs and calculates the budget accordingly. This makes it easy for the employer to analyse the revenue per hire used to calculate the revenue per employee, so that can work out how much the revenue for each hire is generating for the business.

6. Increase in Efficiency

Recruitment analytics plays a vital role in running smoothly, or if there is any obstacle that is slowing down the hiring process. This helps to make necessary changes to ensure that each stage of the recruitment funnel is as smooth as possible. Recruitment analytics helps to improve efficiency by avoiding potential understaffing issues so that the organisation runs as smoothly and productively as possible. This process helps to build your brand image among the employer.

7. Candidate Experience

The best way to collect data is through feedback. The organisation can learn the areas for improvement by distributing candidate surveys to find out what the new hires dislike about the hiring processes. If any negative feedback persists, the organisation has to find ways to improve the hiring process in order to encourage quality candidates to join their organisation by enhancing the candidate experience.

The Levels of Recruitment Analytics

1. Operational Reporting

The first level of recruitment analytics includes the metrics hiring process that teams need for a good strategy. The metrics include time to hire, time to fill, source of hire, cost per hire, candidate experience, offer acceptance rate, and quality of hire.

These reports help to determine whether the recruitment staff are managing the hiring processes in an effective and efficient manner. The best way to collect this data is through an Applicant Tracking System (ATS) that covers every stage of the recruitment process.

2. Advanced Reporting

Advanced reporting understands how the process of recruitment is working in an organisation. These Key Performance Indicators (KPIs) include cost per candidate, analytics of recruitment sources, employer branding, and recruitment funnel conversions.

3. Predictive Analytics

The third level of recruitment analytics is to find the statistical analysis, segmentation and creating candidate personas. A business intelligence platform helps to identify and explaining patterns in the data. This enables the organisation to predict future hiring needs, and to plan accordingly.

Predictive analytics in recruitment seeks incremental improvement. It predicts outcomes based on the data it has in front of it and the outcomes of the organisation’s actions. So, if done right and consistently, predictive analytics in recruitment yields dramatic results for the quality of hire, and the recruitment process.

Frequently Asked Questions

1. How can you use recruitment analytics to optimise candidate experience?

Recruitment analytics helps to optimise candidate experience by providing them with a personalised dashboard to track their application process. Candidate experience is important because they experience the organisation offers has a direct influence on candidates’ accepting the offer. The analytics help to collect valuable feedback from your hiring process.

2. How does recruitment analytics different from the manual hiring process?

The manual hiring process requires time and effort to hire, whereas recruitment analytics enables organisations to hire faster by using a combination of data from predictive analytics. Recruitment analytics results in hiring quality candidates, intelligent and efficient sourcing, and much quicker and more targeted hiring.

3. What are the various recruitment metrics?

Key metrics in recruitment analytics are the time to hire, time to fill, source to hire, cost per hire, quality of hire, candidate experience, and selection ratio.

Closing Thoughts

Recruitment analytics is increasingly valuable in HR departments. Make sure to use recruitment analytics to improve the overall hiring process. Recruitment analytics helps to create an efficient recruitment process, improves the quality of hires, optimises hiring costs, and provides valuable insights to monitor the performance of new hires. It also ensures you have all the data that is needed in order to effectively predict future hiring needs and budget accordingly.

The three levels of recruitment analytics are operational reporting, advanced reporting and predictive analytics. Stop guessing, and start a data-driven hiring process to hire candidates in an effective and efficient manner. 


Award-winning recruitment software that will find, attract, hire and analyse the way you want to work. At LogicMelon, we have experienced software recruitment marketing specialists to help you build effective recruitment solutions supported by the best customer service you’ll find anywhere!

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