How to Create an Effective Recruitment Marketing Plan

The recruitment marketing plan is a process of attracting and nurturing talented individuals. This process aims to promote the value of working for an organisation. The end goal of the recruitment marketing strategy is to drive individuals to apply for the open positions the company has available. 


The Importance of Recruitment Marketing

The recruitment marketing plan helps employers to showcase their employer brand and increase brand awareness. This software is used to market jobs and convert them into applicants and new hires. This is a combination of strategies and tools used by the organisation to engage candidates.

1. Employer Branding

Employer branding helps marketing to focus on the top half of the hiring funnel with the goal of driving candidates further down the tunnel. This allows recruiters to build a positive relationship with candidates who fall within a specific talent pool.

2. Audience Segmentation

Marketing Recruitment is the process of attracting and nurturing talented individuals to the organisation by marketing to them. Recruiters can save time by scheduling automated emails to the segmented audience that allow candidates to open job requisitions that are relevant to them.

Identifying and segmenting potential candidates are based on the need of the position to be filled.

3. Candidate Engagement

The main goal of the recruitment marketing strategy is to improve candidate engagement and the candidate experience. This aims to promote the value of working for the organisation. The methods include email campaigns, career opportunities and open feedback throughout the candidate journey.

4. Recruitment Analytics

Tracking and measuring, such as the number and sources of applicants provide feedback on recruitment marketing services. The data provides feedback on recruitment marketing strategies and the ones that need improvement.

How to Create an Effective Recruitment Marketing Plan

recruitment marketing plan

1. Set Goals

Marketing recruitment is a process of promoting the employer’s brand with prospects to attract, engage, and nurture relationships with qualified talent. An ideal recruitment marketing plan should consist of objectives that are SMART. (Specific, Measurable, Attainable, Realistic and Timely). Identify the social media platforms to understand the type of goals that are suited for the organisation.

2. Define Roles

Recruitment marketing is a set of activities that builds awareness and visibility of company culture to attract top talent. 

The recruitment marketing strategy will showcase the organisation’s need for the open position to be fulfilled. The organisation can fill the vacant positions through a recruitment marketing strategy. 

3. Target Audience

Message consistently to develop employer branding to the audience intended. This is a crucial step when hiring an ideal candidate for the organisation. The functions of recruitment marketing are to reach out to the potential candidate in the market and hire them in the organisation. 

4. Recruitment Channels

An effective recruitment marketing strategy helps with effective brand awareness, this is possible through recruitment channels that enable you to reach the prospects, and help the organisation to perceive them.

5. Optimise Career Page

A career page is a section of a site dedicated to showcasing employees and attracting potential candidates to apply for a vacant position in the organisation. The careers page helps candidates have an opportunity to get a better understanding of the organisation and the role to make their decision faster.

6. Use Social Media Recruitment

Social media is widely used by people across the world. The main functions of recruitment marketing include generating awareness, creating interest, and inspiring prospective candidates to open opportunities.

Showcase the employer’s brand organically on social media, reach a wider audience with Facebook advertising, manage the employer brand on review sites, promote the organisation on job boards, and engage with prospective employees.

marketing for recruitment is common for most of them that are to use social media platforms. Communicate and search for qualified prospects through social networking.

7. Build and Manage a Talent Pool

The recruitment funnel manages the top half of the funnel often described as a candidate journey, the goal of recruitment marketing is to focus on driving the candidates further down the talent pipeline. A talent pool is a database of potential candidates who are interested in working in the organisation.

8. Measure Recruitment Marketing Results

The final step is to measure the results and compare this with the desired result to find the gaps. This can be feedback throughout the candidate’s journey. Track and measure data of sources of applicants, channel conversion rate and hire rates, as well as the employee referral program performance.

After the recruitment marketing stage, the applicants enter the final stages of the hiring funnel that include screening, conducting the interview and evaluation, as well as offering and hiring. The final stages of recruitment marketing also include the potential candidates building lasting relationships with the target audience and inspiring them to come back to apply for any other future interests.

Frequently Asked Questions

1. What are the best practices for recruitment marketing?

The best practices of recruitment include organic and paid advertising, internal subject matter experts, and repurposing content for user experience, your job description needs to be consistent, and detailed enough to help determine if it is right for the potential candidate.

2. How does recruitment marketing help employers build brand awareness?

The marketing for recruitment has to be strategic and is done in collaboration with the marketing team. Every aspect of the way employees experiences your company from the job advert to onboarding. The candidate experience that is provided is the indicator of the corporate culture.

3. How do you develop a recruitment marketing plan?

Employer branding is important to influence the targeted audience to apply for the positions. The recruitment marketing plan is to set goals, define roles, target audience, and recruitment channels, optimise the career page, use social media recruitment, build and manage the talent pool and finally measure recruitment marketing results.

Closing Thoughts

A lot of factors have to be taken into consideration before crafting an effective plan for recruitment marketing. Recruitment marketing helps companies use marketing strategies like job advertisements, social media, career sites, employee-generated content and proactive outreach to attract top talent.

The right recruitment marketing efforts help to find and attract candidates to make recruitment marketing a success.



Award-winning recruitment software that will find, attract, hire and analyse the way you want to work. At LogicMelon, we have experienced software recruitment marketing specialists to help you build effective recruitment solutions supported by the best customer service you’ll find anywhere!

Email: or call LogicMelon (UK) +44 (0) 203 553 3667 (USA) +1 860 269 3089

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